Sellers Beware! Don’t Put Your Home on the Market Until You’ve Read This… Avoid 11 Mistakes That Could Cost You Hundreds… Even Thousands of Dollars!





by Danny Kellman on April 2, 2021





Selling your home can be an exhausting experience. Last minute walk-thoughts, inconvenient calls, price adjustment and the possibility of being stuck with two mortgages are real concerns. If you are not completely prepared, you could end up losing hundreds, even thousands, of dollars in profit.


The difference between a profitable smooth transaction and a break even or miserable experience is often a fine line. In the majority of cases, it comes down to the subtle know-how of your professional. By utilizing Danny Kellman’s knowledge as a qualified true real estate broker for many years, you’ll ensure the quick, profitable sale of your home. This report is designed to arm you with the knowledge to avoid 11 common mistakes that cost sellers serious money.


1. Refusing to Make Profit Inducing Repairs – It always cost you more money to sell “as is” than to make repairs that will increase the value of your home. Often even minor improvements will yield as much as three to five times the repair cost at the time of sale. Your agent will be able to point out what repairs will significantly increase the value of your home. Seemingly small fix up jobs can have quite an impact.


2. Not Considering Other Financing Terms – Cash is not always the most advantageous transaction. Income level, tax benefits and current legislation are all critical factors when considering purchase terms. Danny can lead you down the path that will give you the highest yield.


3. Provide Easy Access for Showings – Accessibility is a major key to profitability. Appointment only showings are the most restrictive, while a lock box is the least. However, there are certain considerations to take into account such as your lifestyle and time frame for the desired sale. The more accessible your home, the better the odds of finding a person willing to pay your asking price. You never know if the one that couldn’t get a viewing was the one that got away. Danny will show your home with your best interests in mind.


4. Priced Too Low/Priced Too High – One critical reason to hire Danny is to make sure the property is priced appropriately for a timely and profitable sale. If the property is priced too high, it will sit and develop the identity of a problem property. If it’s priced too low, it could cost you considerable profits. The real estate market has subtle nuances and market changes that are re-evaluated by Danny every 10-14 days to help you maximize your return.


5. Relying Solely on Traditional Methods To Sell Your Home – Danny is innovative and willing to offer new strategies of attracting home buyers and will always outperform agents who rely on traditional methods. Demand around the clock advertising exposure, innovative lead generation methods and lead accountability. These services exist and should be offered on your home sale.


6. Market Timing/Seasonal Selling – Just as a stockbroker who continually follows the trends of a stock, Danny continually follows trends of your home market. She will know if the market cycle is poised to net you the most money. Disregard believing property sales are seasonal…sells better in spring than winter…property is always selling.


7. Refusing to Make Cosmetic Changes – The prospective homebuyer’s first impression is the most important. An unbelievable amount of home sales have been lost to unkempt lawns, cluttered rooms, bad stains, and unpleasant odors…all the seemingly little things. Imagine you were the homebuyer and clean your place from top to bottom…military style.


8. Wasting Time With An Unqualified Prospect - Danny’s responsibility is to screen a prospect’s qualifications before valuable time is lost. Be sure to align yourself with Danny and eliminate negotiating with unqualified prospects.


9. Don’t Test the Market – Never put your property on line to sell unless you are serious. Danny will find you buyers and if you are harboring indecision, you will blow the sale.


10. Believing You are Powerless to Make a Difference – Be part of the team! Take an active role with Danny to see what you can do to facilitate your sale. Networking with professional peers and personal friends often results in the sale of a home. It’s surprising how many homes are sold this way.


11. Believing All Realtors are the Same – With all the intricate details and critical decisions to be made concerning your home sale, should you rely on anyone but a full-time producing professional? Many friends and family members have been estranged as a result of failing to meet expectations. Your home sale is a time consuming, effort related, difficult task. Maximize your profit by hiring Danny.


Danny Kellman sincerely hopes these tips and idea are of value to you. If there is any way we can be of service, please contact Danny’s office…She would consider it a privilege to be of service to you! If you would like a FREE consultation, call or text Danny Kellman at (647) 929-5346